Press Releases

Team Hidalgo Reaches Bilingual Voters with New Broadcast Ads in Spanish

Back to News

Judge Hidalgo breaks past language barriers first with debut of Spanish language ads

HARRIS COUNTY, TEXAS (Oct 14, 2022) – The Lina Hidalgo for Harris County Judge Campaign released a new television ad, “Abuela,” spotlighting Hidalgo’s successful track record as County Judge, and a childhood in Colombia that inspires her tenacity for tackling crime. Judge Hidalgo is the only candidate for County Judge running broadcast ads in Spanish, just as she did in her successful 2018 campaign, when she was also vastly outspent. The ad is currently running in all local Spanish-language broadcast media. It makes a compelling case for Hidalgo’s reelection (see transcript below). 

Since being elected the first Latina, and the first person of color, to the position, Judge Hidalgo has made it a priority to connect with Harris County’s diverse communities. She’s put forth efforts to ensure vital services and necessary programs, including voter materials, are accessible to all residents in multiple languages. County websites and collateral are available in Spanish. Her commitment to inclusion and transparency is why Judge Hidalgo is the only county judge in history who has provided news conference remarks in English and Spanish.

“Judge Hidalgo is all too familiar with the negative impact on our communities when the government only works for a select few. Houston is proudly the most diverse city in the county, and Spanish is spoken by 35% of Harris County residents. Judge Hidalgo embraces the diversity that is the fabric of our communities, and will continue to lead with inclusiveness,” said campaign spokesperson Toni Harrison.  “When it comes to serving or running for office, outreach to Spanish-speaking families should never be an afterthought. They care about their community, they raise their families here, and they vote.” 

Ad transcript (Spanish): “Mi abuela me enseñó a luchar. Ella luchó por su comunidad en Colombia. Nos dio fuerza durante la guerra contra las drogas y nunca se rindió. Soy Lina Hidalgo. Como juez del condado Harris, yo tampoco me rindo. Es por eso que luché por la inversión más grande para la policía en nuestra historia. Invertí millones de dólares en la educación temprana.Y modernice los planes de preparación para emergencias. Porque cuando se trata de luchar por nuestra comunidad latina, yo nunca me rendiré.”

Ad transcript (English):This is my grandma. During the drug war in Colombia, she helped keep me safe and our community strong. And she taught me to never back down. Not to violent groups then or to anyone blocking progress in Harris County now. I’m Lina Hidalgo. That’s why I fought for the largest investment in law enforcement in our history. Why I invested over $60 million in early childhood education and made life saving changes to our emergency preparedness plans. Because when it comes to working for you, I’ll never back down.”

To stay up to date with campaign content, please like, subscribe, and follow @TeamHidalgoHQ accounts on Twitter, Instagram, Facebook, and YouTube. Visit to read more about campaign priorities and Lina’s track record.

 # # #